The New Rules of Marketing
• Do you want to reach your buyers directly?
• Do you want to drive traffic to your Web site?
• Do you want to achieve high rankings on the search engines?
• Do you want to attract buyers who are looking for what you have to offer?
• Do you want to move people into and through the sales process?
• Do you want to compete more effectively?
Then this is the Workshop for you!
What We’ll Look into:
The Internet Goldmine: Why Online Marketing is Your SME’s Quickest, Surest Way to Profitable Success
• What is Marketing?
• What is Direct Marketing? Not Direct Sales, not MLM.
• What is Online Direct Marketing? ‐ Traffic, Product, Website
• Why online direct marketing? The new rules.
• Myths of online direct marketing?
• Who can do online direct marketing? – You don’t need technical skills
• How to do online direct marketing?
A3C Quadratic Formula: The Insider Secret to Making Money on the Internet
• Attraction: Ushering Prospects Into the Sales Funnel (Covered in workshop)
• Connection: Pre‐selling Your Buyers (Covered in workshop)
• Conversion: Turning Prospects into Buyers
• Conviction: Turning buyers into repeat buyers Your BottomLine
Boosting Online Treasure Chest: Your FREE Tools to Claim Your Share of Buyers
• Attraction Tools
- Psychological Triggers
- Google Keyword Tool
- Google Local
- A Blog (blogspot/wordpress)
- A Squidoo account
- A Hubpages Account
- An EzineArticles Account
- A Youtube Account
- An OnlyWire Account
• Connection Tools
- A Facebook account
- A Twitter account
- A Squeeze Page
- An Autoresponder
Where Hundreds Become Thousands: Advanced Internet Marketing Strategies
- Autoresponder Sequence
- A Minisite/Sales Letter
- Testing and Tracking
- SEO
- PPC and Landing Pages
- Web 2.0 Marketing
- Podcasts
- Video Marketing
- Online PR
- Affiliate Marketing
