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The New Rules of Marketing
• Do you want to reach your buyers directly?
• Do you want to drive traffic to your Web site?
• Do you want to achieve high rankings on the search engines?
• Do you want to attract buyers who are looking for what you have to offer?
• Do you want to move people into and through the sales process?
• Do you want to compete more effectively?
Then this is the Workshop for you!
What We’ll Look into:
The Internet Goldmine: Why Online Marketing is Your SME’s Quickest, Surest Way to Profitable Success
• What is Marketing?
• What is Direct Marketing? Not Direct Sales, not MLM.
• What is Online Direct Marketing? ‐ Traffic, Product, Website
• Why online direct marketing? The new rules.
• Myths of online direct marketing?
• Who can do online direct marketing? – You don’t need technical skills
• How to do online direct marketing?
A3C Quadratic Formula: The Insider Secret to Making Money on the Internet
• Attraction: Ushering Prospects Into the Sales Funnel (Covered in workshop)
• Connection: Pre‐selling Your Buyers (Covered in workshop)
• Conversion: Turning Prospects into Buyers
• Conviction: Turning buyers into repeat buyers Your BottomLine
Boosting Online Treasure Chest: Your FREE Tools to Claim Your Share of Buyers
• Attraction Tools
- Psychological Triggers
- Google Keyword Tool
- Google Local
- A Blog (blogspot/wordpress)
- A Squidoo account
- A Hubpages Account
- An EzineArticles Account
- A Youtube Account
- An OnlyWire Account
• Connection Tools
- A Facebook account
- A Twitter account
- A Squeeze Page
- An Autoresponder
Where Hundreds Become Thousands: Advanced Internet Marketing Strategies
- Autoresponder Sequence
- A Minisite/Sales Letter
- Testing and Tracking
- SEO
- PPC and Landing Pages
- Web 2.0 Marketing
- Podcasts
- Video Marketing
- Online PR
- Affiliate Marketing
iPhone Development Workshop in Apple Malaysia
Description:
A 1 day iPhone Application Development Workshop will be conducted by iTrain Malaysia on 25th June 2009. For details and registration please contact info@itrain.com.my or call 03-21661879
Duration:
1 Day | 25th June 2009 | 9:00am - 5:00pm
Contact Person:
Elorna
Contact No:
0321661879, info@itrain.com.my
1 day iPhone Developer Workshop
It's back.. June 25th. 1 day iPhone Developer Workshop. Swing by the MSC Open Source Conference to register.
Not swinging by? Then email us to get your name on the waiting list if there are slots left.
Microsoft Security Guidance Handbook
Introduction
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This security guidance booklet highlights the Defense in Depth best practices based on the 4 major categories; Infrastructure, Applications, Operations and People. Each category is then further drilled down into the following subcategories: |
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Category |
Importance to security |
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Perimeter Defense |
Perimeter defense addresses security at network borders, where your internal network connects to the outside world. This constitutes your first line of defense against intruders. |
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Authentication |
Rigorous authentication procedures for users, administrators, and remote users help to ensure that outsiders do not gain unauthorized access to the network through the use of local or remote attacks. |
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Management & Monitoring |
Management, monitoring, and proper logging are critical to maintaining and analyzing IT environments. These tools are even more important after an attack has occurred and incident analysis is required. |
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Deployment & Use |
When business-critical applications are deployed in production, the security and availability of those applications and servers must be ensured. Continued maintenance is essential to help ensure that security bugs are patched and that new vulnerabilities are not introduced into the environment. |
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Application Design |
Design that does not properly address security mechanisms such as authentication, authorization, and data validation can allow attackers to exploit security vulnerabilities and thereby gain access to sensitive information. |
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Data Storage & Communications |
Integrity and confidentiality of data is one of the greatest concerns for any business. Data loss or theft can hurt an organization's revenue as well as reputation. It is important to understand how applications handle business critical data and how that data is protected. |
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Environment |
The security of an organization is dependent on the operational procedures, processes and guidelines that are applied to the environment. They can enhance the security of an organization by including more than just technology defenses. Accurate environment documentation and guidelines are critical to the operation team's ability to support and maintain the security of the environment. |
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Security Policy |
Corporate security policy refers to individual policies and guidelines that exist to govern the secure and appropriate use of technology and processes within the organization. This area covers policies to address all types of security, such as user, system, and data. |
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Patch & Update Management |
Good management of patches and updates is important to securing an organization's IT environment. The timely application of patches and updates is necessary to help protect against known and exploitable vulnerabilities. |
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Backup and Recovery |
Data backup and recovery is essential to maintaining business continuity in the event of a disaster or hardware/software failure. Lack of appropriate backup and recovery procedures could lead to significant loss of data and productivity. |
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Requirements & Assessments |
Security requirements should be understood by all decision-makers so that both their technical and business decisions enhance security rather than conflict with it. Regular assessments by a third party can help a company review, evaluate, and identify areas for improvement. |
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Policies and Procedures |
Clear, practical procedures for managing relationships with vendors and partners can help limit your company's exposure to risk. Procedures covering employee hiring and termination can help protect your company from unscrupulous or disgruntled employees. |
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Training & Awareness |
Employees should be trained and made aware of how security applies to their daily job activities so that they do not inadvertently expose their company to greater risks. |
Free E-Learning on Sharepoint 2007, AJAX and Microsoft .NET Framework 3.5
No time to attend 5 day classroom training? Or just looking at getting
a glimpse of what the latest and greatest can do for you?
You sound like the perfect candidate to check out these free
e-learning content from Microsoft Learning...
Inside Look at Building and Developing Solutions with Microsoft® Office SharePoint® Server 2007
https://www.microsoftelearning.com/eLearning/courseDetail.aspx?courseId=61966&tab=overview
Introduction
In this 2-hour premium clinic you will learn about the rich capabilities that Office SharePoint Server 2007 offers to developers. The clinic will focus on Fundamentals of Building Solutions with Office SharePoint Server 2007, Building Business Solutions with Office SharePoint Server 2007 and how to Incorporate Office SharePoint Services into Business solutions.
Having this knowledge will enable you to determine how to incorporate Office SharePoint Server 2007 development into your portal-based solution development. Additionally, it will enable you to determine how to integrate Office SharePoint Server within your existing enterprise application infrastructure.
Objectives
At the end of the course, students will be able to:
• Describe
the Office SharePoint Server 2007 high level features.
• Describe
Integation with Windows SharePoint Services 3.0
• Describe
how to extend, assemble and configure MOSS solutions.
• Describe
how to build MOSS Business solutions with MOSS.
• Describe
features for building Portal Solutions (Business Data Catalog, Shared Services,
Profiles).
• Describe
features for building Business Intellience Solutions (Excel services,
reporting, dashboards).
• Describe
features for building Web and Enterprise Content Managment Solutions (field
controls, custom content converters).
• Describe
Single Sign on service.
• Describe
InfoPath forms.
Developing Enhanced Web Experiences with Microsoft® ASP.NET AJAX Extensions
https://www.microsoftelearning.com/eLearning/courseDetail.aspx?courseId=73568&tab=overview
Introduction
In this 2-hour clinic you will learn about the rich functionality that ASP.NET AJAX Extensions provides for building highly responsive and enhanced web applications. In addition to learning about the different server and client components of ASP.NET AJAX, you will also learn how to build new ASP.NET AJAX applications and how to upgrade existing ASP.NET applications to take advantage of ASP.NET AJAX.
This clinic is appropriate for experienced .NET Web Developers and Software Architects who are looking to incorporate ASP.NET AJAX within their existing and future solutions.
Objectives
At the end of the course, students will be able to:
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Compare and contrast traditional Web architecture with AJAX asynchronous post
back operations.
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Describe the components of AJAX and the technologies it uses.
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Describe the purpose and benefits of using AJAX Extensions.
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Describe the relationship between AJAX Extensions and existing technologies.
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Describe possible uses for AJAX Extensions.
Developing Rich Experiences using Microsoft .NET Framework 3.5 & Visual Studio 2008
https://www.microsoftelearning.com/eLearning/offerDetail.aspx?offerPriceId=213184
Overview
This collection of 3 2-hour premium clinics teaches about the new capabilities provided by the .NET Framework 3.5. These clinics are for experienced Developers and Software Architects who are looking to adopt Microsoft's next generation technology within their solutions.
This offer includes the following:
Clinic 6262: Introducing Windows Workflow Foundation using .Net Framework 3.5 & Visual Studio 2008
Microsoft releasing release candidate for Windows 7 on April 30, Hands on Lab training @ iTrain Coming Soon!
If you are a MSDN and TechNet subscriber, then you can get Windows 7 Release Candidate that day via the download centre.
Everyone else must wait until May 5.
Look out for our iTrain Windows 7 Hands on Lab sessions to be released soon!
To be updated on when these workshops will be conducted, drop us your contact details at info[at]itrain.com.my
Further details at:
http://windowsteamblog.com/blogs/windows7/archive/2009/04/24/windows-7-release-candidate-update.aspx
iTrain Congratulates fellow MCTS: Forefront Client & Security bootcamp participants
Great work all of you for achieving 100% passing rates right after 3 days of intensive Forefront Client & Security bootcamp training!
Interested in certifying yourself? Drop us a line @ 2166 1879 or email : info[at]itrain.com.my for further details.
